The webinar of Menu Boards and Beyond presented by NEC with host(s) Paul Flanigan, Executive Director of Digital Screenmedia Association and Richard Ventura Vice President of Product Marketing and Solutions at NEC Display Solutions of America, Inc. outlined the importance of digital media use not just in digital menu boards but incorporation into the total restaurant patron experience.
In the webinar Mr. Flanigan and Mr. Ventura discussed why digital signage is so important, reasons why to switch to digital, trends taking place right now and presented a strategy map for success. The webinar was very educational and an enjoyable presentation that was well done and my compliments go out to Mr. Flanigan and Mr. Ventura.
So why does a restaurant, large multi-unit corporations or the smallest one store and one owner, need to switch to digital for their advertising needs? The answer is because with digital you are allowed to better connect and communicate with your patrons, the commoditization of digital is vastly improving and designing new restaurants and integrating digital physically into the facility are becoming the norm. Now it is important to note that not all restaurants need to incorporate everything digital. Just because there is technology does not mean you have to use it. You must first know and understand your patrons and plan accordingly with the end in mind. That is why it is important to discuss your future goals from the beginning with your sales representative.
In this part 1 blog I will discuss the very first step in switching to digital, and that is a digital menu board for your restaurant. The webinar highlighted four main reasons why you should switch to a digital menu board. The four main reasons are Dynamic treatment, Geographical relevance, Control and compliance and Nutrition. I will explain why these four reasons for switching to a digital menu board makes good business sense.
With dynamic treatment you receive improved inventory control, ability to control specials and the ability to run multiple promotions. Switching to a restaurant digital menu board allows you to run separate specials each day according to the time of day. You are able to run a breakfast, lunch and dinner special each and every day. A restaurant digital menu board will also allow you to change promotions according to menu choices and inventory. That’s right, if you have too much inventory of a certain item or an item is getting close to expiration you can simply change the promotion to move the inventory product.
With geographic relevance you can enjoy promoting specialty items, drinks and local flavor. It does not matter if you have 1, 10, 100 or even a 1000 restaurants spread everywhere. A digital menu board allows you to pinpoint what you want exactly according to the local preferences. Easily take advantage of local cuisine and local festivities with a digital menu board. Changes in the menu can be done quickly, easily, professionally and often with a digital menu board that can’t be done with traditional menu boards.
CONTROL AND COMPLIANCE:
With control and compliance you can save costs on marketing and analytics all while giving you the flexibility to adjust accordingly. Traditionally, marketers would have to travel store to store to insure that the right menu board and promotions were being used. With a restaurant digital menu board this can all be done remotely. Having all this done remotely means a huge cost savings for you. Improved analytics will come from knowing what sales are happening, what kind of specials are impacting sales, what promotions are more impactful than others and even, with the use of a camera, see where patrons are looking at your menu board. All this knowledge can now be translated quicker and actions can be introduced accordingly.
The benefits you receive from a restaurant digital menu board in regards to nutrition are the ability to adjust to whatever law you need to, the ability to adjust nutritional information when suppliers change and it looks much more professional. As a restaurant owner you know and understand that nutritional information needs to be made available on your menu boards. For example; salt content, calories, fat content, whether items are gluten-free or if certain items are vegan. The amount of information can be endless according to local, state and national laws. Changes in suppliers can also mean changes in the nutritional information and will need to be adjusted accordingly. With a digital menu board all this information can be done easily and quickly all while maintaining a high standard of professionalism that can’t be accomplished with traditional menu boards.
So, as you can see, switching to a restaurant digital menu board will allow you to quickly and easily control specials and promotions while improving your inventory control. A digital menu board will also allow you to take advantage of local flavors, adhere to nutritional laws, take advantage of marketing and analytics much quicker all while maintain a much more professional image. Here at Menu Board Depot we offer a number of restaurant digital menu board solutions for every budget. I hope you enjoyed reading part 1 of this blog about going digital with your restaurant menu boards. Stay tuned for part 2 where I will write how the webinar explains how going digital means much more than just using digital menu boards.
I would once again like to thank Mr. Paul Flanigan and Mr. Richard Ventura for conducting the educational and informative webinar Menu Boards and Beyond.
Here’s to your continued success with your restaurant,